B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- year over year growth rate for Skechers (2025)
Skechers experienced a 12% year-over-year sales growth on its D2C site in China between 2018 and 2019.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Pattern
Primary
Tier A
https://www.pattern.com/blog/keys-to-ecommerce-growth-in-china-pattern-success-stories-and-best-prac… ↗
Source Article
Keys to Ecommerce Growth in China: Pattern Success Stories | Pattern
Keys to Ecommerce Growth in China: Pattern Success Stories & Best Practices
What's the secret to ecommerce success and growth in China? Read 3 success stories of brands who've doubled sales in Chinese markets like Tmall, on their D2C sites, and more because of Pattern's local expertise.
China. It’s …
Original Research
Pattern
· Original study ↗
Methodology
Sales growth on D2C site from 2018-2019.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Skechers: 12% year over year growth rate. Source: Pattern (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skechers-d2c-sales-growth-2025
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<blockquote cite="https://lighthousedata.io/data/skechers-d2c-sales-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- year over year growth rate for Skechers<br><small>Source: Pattern (2025) · <a href="https://lighthousedata.io/data/skechers-d2c-sales-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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