B Evidence Grade B Graded under review Safe to Cite Current

47%

47% -- ad spend efficiency increase for Sixt's Google AdWords campaign (2026)

Name: Ad Spend Efficiency Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2026 · Habr

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Attribution: Habr View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

47%

Unit

Percentage

Data Vintage

2026

Entity

Sixt's Google AdWords campaign

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Habr Primary Tier C

https://habr.com/ru/articles/22450/ ↗

Confidence: 46/100 Vintage: 2026 Channel: Deep Crawl

Source Article

ASCII рисунки нашли свое применение

Одна из лидирующих на европейском рынке по аренде автомашин компания Sixt всегда отличалась серьезным подходом к рекламе своей деятельности. На этот раз маркетологи придумали способ, который повысил эффективность их рекламной компании Google Adwords на 47%. Видео-ролик +52 36 Хабр доступен 24/7 благ…

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-16

Original Research

Habr · Original study ↗

Segmentation

IndustryTravel Company SizeMid-market RegionEMEA Channelpaid_ads

Cite this stat

Plain Text

Sixt's Google AdWords campaign: 47% ad spend efficiency increase. Source: Habr (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sixt_google_adwords_efficiency_increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/sixt_google_adwords_efficiency_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- ad spend efficiency increase for Sixt's Google AdWords campaign<br><small>Source: Habr (2026) · <a href="https://lighthousedata.io/data/sixt_google_adwords_efficiency_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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