B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- traffic loss rate for Website visitors (slow-loading sites) (2016)
By the 6-second load time mark, a website will have lost well over 60% of traffic.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kissmetrics
Primary
Tier C
https://www.applify.co/blog/how-to-improve-your-websites-seo ↗
Source Article
Marketing Your App: How to Improve Your Website's SEO
Original Research
Kissmetrics
· Original study ↗
Methodology
Cited from Kissmetrics research on site load time and visitor abandonment; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Website visitors (slow-loading sites): 60% traffic loss rate. Source: Kissmetrics (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/site-load-6-second-traffic-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/site-load-6-second-traffic-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- traffic loss rate for Website visitors (slow-loading sites)<br><small>Source: Kissmetrics (2016) · <a href="https://lighthousedata.io/data/site-load-6-second-traffic-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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