B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- traffic loss rate for web pages with load time over 3 seconds (2014)
Web pages taking longer than 3 seconds to load lose 40% of their traffic.
- Cites unnamed 'recent studies'
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Emotional Targeting
According to different sources, loading time has huge implications on conversion rates. In fact, recent studies show that if your page takes longer than 3 seconds to load, you will lose 40% of your traffic.
The real question to be asked now, is why. Why does time on page keep decreasing, and wht doe…
Methodology
Blog citing unnamed 'recent studies'; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web pages with load time over 3 seconds: 40% traffic loss rate. Source: (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-load-3s-traffic-loss-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/page-load-3s-traffic-loss-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- traffic loss rate for web pages with load time over 3 seconds<br><small>Source: (2014) · <a href="https://lighthousedata.io/data/page-load-3s-traffic-loss-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.