B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
58%
58% -- conversion rate lift for single-product website homepage (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
MECLABS Research
Primary
Tier A
https://marketingexperiments.com/a-b-testing/single-product-homepage-testing ↗
Source Article
Single-Product Homepage Test: A/B testing generates 58% lift - MarketingExperiments
Single-Product Homepage Test: A/B testing generates 58% lift
For a single-product website, the homepage is often the landing page. Let’s look at a recent homepage test with a MECLABS Research Partner to see what lessons you can learn from it to improve your own testing and optimization efforts.
(Ple…
Also cited by
shopify.com
https://www.shopify.com/
2026-08-18
digitalcommerce360.com
https://www.digitalcommerce360.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
MECLABS Research
· Original study ↗
Methodology
Results validated at a 99% level of confidence.
Methodology documented
Segmentation
IndustryeCommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
single-product website homepage: 58% conversion rate lift. Source: MECLABS Research (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/single_product_homepage_test_58_percent_lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/single_product_homepage_test_58_percent_lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- conversion rate lift for single-product website homepage<br><small>Source: MECLABS Research (2021) · <a href="https://lighthousedata.io/data/single_product_homepage_test_58_percent_lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.