B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.5%
4.5% -- email reply rate for single cold emails (2026)
Single cold emails achieve a 4.5% reply rate according to a study analyzing millions of cold emails.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sparrowcrm.com
Primary
Tier C
https://www.sparrowcrm.com/blogs/follow-up-emails-after-no-response ↗
Source Article
Write Follow-Up Emails That Get Replies: Templates & Tips
OUTREACH
How to Write Follow-up Emails That Get Replies: Expert Templates & Examples
By Ethan Davon
Last updated on May 26, 2026
A shocking statistic reveals that only 2% of sales happen at the time of first contact with a prospect. The success rate multiplies to 10% after four follow-ups.
The numbe…
Original Research
sparrowcrm.com
· Original study ↗
Methodology
Study of millions of cold emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
single cold emails: 4.5% email reply rate. Source: sparrowcrm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/single-cold-email-reply-rate-4-5pct
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<blockquote cite="https://lighthousedata.io/data/single-cold-email-reply-rate-4-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> -- email reply rate for single cold emails<br><small>Source: sparrowcrm.com (2026) · <a href="https://lighthousedata.io/data/single-cold-email-reply-rate-4-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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