B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- share of marketers using genai for content creation for Singapore marketers (2023)
Content creation was the top generative AI use case among 89% of marketers in Singapore.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier A
http://martechasia.net/analysis/artificial-intelligence-data-and-social-commerce-set-to-shape-southe… ↗
Source Article
AI, data, and social commerce set to shape Southeast Asia’s marketing landscape in 2024 | MartechAsia
Kat Warboys, HubSpot’s Marketing Director for Asia Pacific, shares six key trends that marketers in the region need to be aware of in the coming year.
Research from Temasek, Google, and Bain has forecasted the continued growth of Southeast Asia’s (SEA) booming digital economy, which remains on track…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Singapore marketers: 89% share of marketers using genai for content creation. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/singapore-marketers-genai-content-creation
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<blockquote cite="https://lighthousedata.io/data/singapore-marketers-genai-content-creation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of marketers using genai for content creation for Singapore marketers<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/singapore-marketers-genai-content-creation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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