B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- marketers citing data privacy signal loss identity as top concern for Marketers in Singapore (2025)
73% of marketers in Singapore cited data privacy, signal loss, and identity constraints as top concerns.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yahoo Demand-Side Platform (DSP)
Primary
Tier B
https://martechasia.net/newsletter/the-2025-digital-ad-venture-3-key-trends-to-navigate/ ↗
Source Article
The 2025 digital ad-venture: 3 key trends to navigate | MartechAsia
2025 isn’t just another year for digital advertising — it’s shaping up to be a defining chapter in how brands connect with their audiences.
The APAC region, already a powerhouse, is on track to hit a projected net revenue of US$290 billion by 2029, cementing its role as a global leader. And as digit…
Original Research
Yahoo Demand-Side Platform (DSP)
· Original study ↗
Methodology
Yahoo Singapore Digital Marketers Pulse study by Yahoo Demand-Side Platform (DSP)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers in Singapore: 73% marketers citing data privacy signal loss identity as top concern. Source: Yahoo Demand-Side Platform (DSP) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/singapore-marketers-data-privacy-concern-2025
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<blockquote cite="https://lighthousedata.io/data/singapore-marketers-data-privacy-concern-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- marketers citing data privacy signal loss identity as top concern for Marketers in Singapore<br><small>Source: Yahoo Demand-Side Platform (DSP) (2025) · <a href="https://lighthousedata.io/data/singapore-marketers-data-privacy-concern-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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