B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$30,000,000
$30,000,000 -- marketing contribution from segmentation for Simplot Australia (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$30,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANA/ESOMAR
Primary
Tier B
https://ana.esomar.org/authors/paul-labagnara ↗
Source Article
Resources Library by ANA
Original Research
ANA/ESOMAR
· Original study ↗
Methodology
ANA/ESOMAR case study; single-company segmentation project ROI case
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Simplot Australia: $30,000,000 marketing contribution from segmentation. Source: ANA/ESOMAR (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/simplot-segmentation-roi-30m
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<blockquote cite="https://lighthousedata.io/data/simplot-segmentation-roi-30m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$30,000,000</strong> -- marketing contribution from segmentation for Simplot Australia<br><small>Source: ANA/ESOMAR (2026) · <a href="https://lighthousedata.io/data/simplot-segmentation-roi-30m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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