B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
36%
36% -- customer response rate boost for Email marketing (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boomerang
Primary
Tier C
https://www.5tales.com.au/5-simple-hacks-for-ecommerce-email-marketing/ ↗
Source Article
If you are an owner of (or work for) an eCommerce company, your aim is always to increase your sales. There are plenty of complicated techniques you may have come across – but let’s discover how a conventional approach can work really well.
Generally speaking, email has been widely used for several …
Original Research
Boomerang
· Original study ↗
Methodology
Attributed to studies including a Boomerang study; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing: 36% customer response rate boost. Source: Boomerang (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/simple-language-response-boost-36
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<blockquote cite="https://lighthousedata.io/data/simple-language-response-boost-36" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- customer response rate boost for Email marketing<br><small>Source: Boomerang (2015) · <a href="https://lighthousedata.io/data/simple-language-response-boost-36" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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