B Evidence Grade B Graded under review Safe to Cite Dated

15.43%

15.43% -- conversion rate percentage for Simonds Homes Google Ads (Workspace) (2022)

Name: Conversion Rate Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-19

2022 · Roy Morgan

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Attribution: Roy Morgan View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

15.43%

Unit

Percentage

Data Vintage

2022

Entity

Simonds Homes Google Ads (Workspace)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (14)

Roy Morgan Primary Tier A

https://roymorgan.com//sonar-group-simonds-homes-case-study/ ↗

Confidence: 55/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Using Roy Morgan Helix Personas and WorkSpace™ Simonds Homes generates 2.3x more conversions and 40% cheaper leads

Using Roy Morgan Helix Personas and WorkSpace™ Simonds Homes generates 2.3x more conversions and 40% cheaper leads Roy Morgan’s Helix Personas and WorkSpace™ gave Simonds Homes and their digital agency Sonar Group the precision they needed to transform their acquisition strategy into a powerful “rig…

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Original Research

Roy Morgan · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

Simonds Homes Google Ads (Workspace): 15.43% conversion rate percentage. Source: Roy Morgan (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/simonds-homes-google-ads-workspace-cvr

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<blockquote cite="https://lighthousedata.io/data/simonds-homes-google-ads-workspace-cvr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.43%</strong> -- conversion rate percentage for Simonds Homes Google Ads (Workspace)<br><small>Source: Roy Morgan (2022) · <a href="https://lighthousedata.io/data/simonds-homes-google-ads-workspace-cvr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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