B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- revenue improvement for professional services free-to-paid pricing (2025)
Getting the free-to-paid boundary right yields roughly a 20% revenue improvement.
- Described as 'roughly a 20% revenue improvement'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hermann Simon
Primary
Tier C
https://yourmachine.co/blog/stop-selling-advice-start-selling-a-score ↗
Source Article
Stop Selling Advice. Start Selling a Score. | Your Machine
Stop Selling Advice. Start Selling a Score.
Advice is a commodity; a measurement system is an asset. From the EOS Organizational Checkup to Priestley's KPI Scorecard — 90,000 completions, $20 million attributed — the expertise businesses that scale all lead with a proprietary assessment. Here's how …
Original Research
Hermann Simon
· Original study ↗
Methodology
Cited from Hermann Simon, Confessions of the Pricing Man
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
professional services free-to-paid pricing: 20% revenue improvement. Source: Hermann Simon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/simon-freemium-boundary-revenue-uplift
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<blockquote cite="https://lighthousedata.io/data/simon-freemium-boundary-revenue-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- revenue improvement for professional services free-to-paid pricing<br><small>Source: Hermann Simon (2025) · <a href="https://lighthousedata.io/data/simon-freemium-boundary-revenue-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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