B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2
2 -- click through rate multiple ai search vs google ads for AI-powered search tools (2025)
Similarweb observed that click-through rates on AI-powered search tools are 2.5 times higher than traditional Google search ads.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier B
https://www.jubna.com/have-we-realised-ai-is-changing-how-we-search-and-what-we-buy ↗
Source Article
Have we realised AI is changing how we search – and what we buy? | Advertise with Jubna and Drive Real Business Results | Jubna.com
Have we realised AI is changing how we search – and what we buy?
Basel Sayaf shares how we’re living through a quiet shift where AI is morphing from a helpful search engine to trusted decision-maker, which is reshaping advertising, retail, travel, local business and every consumer touchpoint.
You ma…
Original Research
Similarweb
· Original study ↗
Methodology
Similarweb observation comparing CTR of AI search tools vs traditional Google search ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-powered search tools: 2 click through rate multiple ai search vs google ads. Source: Similarweb (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/similarweb-ai-search-ctr-vs-google-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/similarweb-ai-search-ctr-vs-google-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- click through rate multiple ai search vs google ads for AI-powered search tools<br><small>Source: Similarweb (2025) · <a href="https://lighthousedata.io/data/similarweb-ai-search-ctr-vs-google-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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