B
Evidence Grade B
Graded
under review
Safe to Cite
Current
83%
83% -- direct mail trust rate for Silent Generation consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa
Primary
Tier C
https://arkansasgraphics.com/got-buyer-trust-your-marketing-channels-can-help/ ↗
Source Article
Got Buyer Trust? Your Marketing Channels Can Help
Original Research
MarketingSherpa
· Original study ↗
Methodology
MarketingSherpa survey asking buyers to sort ads into 'ads I trust' vs 'ads I don't trust that much', analyzed across generations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Silent Generation consumers: 83% direct mail trust rate. Source: MarketingSherpa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/silent-generation-direct-mail-trust
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<blockquote cite="https://lighthousedata.io/data/silent-generation-direct-mail-trust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- direct mail trust rate for Silent Generation consumers<br><small>Source: MarketingSherpa (2026) · <a href="https://lighthousedata.io/data/silent-generation-direct-mail-trust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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