B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- direct mail trust rate for US consumers (2013)
26 percent of U.S. consumers said direct mail is more trustworthy than email.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier B
http://rsvppublications.com/AboutUs ↗
Source Article
test about us
Original Research
Epsilon
· Original study ↗
Methodology
Epsilon research, cited by RSVP Publications
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 26% direct mail trust rate. Source: Epsilon (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-trust-vs-email
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-mail-trust-vs-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- direct mail trust rate for US consumers<br><small>Source: Epsilon (2013) · <a href="https://lighthousedata.io/data/direct-mail-trust-vs-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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