B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- decline in key engagement metrics due to stream silence for Live Commerce streams in Indonesia (2025)
Key metrics like viewers, likes, and follows were down roughly 30% on Live Commerce streams in Indonesia that had large amounts of silence.
- Stated as roughly 30% across the board
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
7,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stickler
Primary
Tier B
https://stickler.live/2025/05/03/live-commerce-analysis-silence-is-a-killer/ ↗
Source Article
Live Commerce Analysis: Silence is a Killer
A surprising number of brands, especially in Southeast Asia, have adopted Live Commerce on platforms like TikTok and Shopee, but they have no quality control.
L’Oreal recently announced that, following their success in Indonesia, they had launched their own Live Commerce Studios in Vietnam.
We first…
Original Research
Stickler
· Original study ↗
Methodology
Analysis of over 7000 hours of Live Commerce streams in Indonesia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Live Commerce streams in Indonesia: 30% decline in key engagement metrics due to stream silence. Source: Stickler (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/silence-impact-metrics-decline-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/silence-impact-metrics-decline-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- decline in key engagement metrics due to stream silence for Live Commerce streams in Indonesia<br><small>Source: Stickler (2025) · <a href="https://lighthousedata.io/data/silence-impact-metrics-decline-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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