B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28.7%
28.7% -- share citing brand awareness as signature reason for survey respondents (2026)
28.7% of surveyed businesses/professionals cite brand awareness as a top reason for using email signatures.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28.7%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MySignature
Primary
Tier A
https://mysignature.io/insights ↗
Source Article
100+ Email Marketing and Email Signature Statistics for 2026 - MySignature
Email Marketing, Email Signature, and AI Statistics You Should Know in 2026
MySignature Insights is where we share what we’re learning from real users, surveys, and discoveries. From how teams use email signatures and email marketing to how marketers adopt AI. These insights help you understand what…
Original Research
MySignature
· Original study ↗
Methodology
MySignature survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 28.7% share citing brand awareness as signature reason. Source: MySignature (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/signature-branding-awareness-goal-2026
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<blockquote cite="https://lighthousedata.io/data/signature-branding-awareness-goal-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.7%</strong> -- share citing brand awareness as signature reason for survey respondents<br><small>Source: MySignature (2026) · <a href="https://lighthousedata.io/data/signature-branding-awareness-goal-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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