B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- outbound reply rate for Signal-based outreach (vs. 6% cold outbound) (2026)
Signal-based outreach achieved a 28% reply rate compared to 6% for traditional cold outbound.
- Internal tracking data from GTMStack testing across ~4,000 total prospects
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier B
https://gtmstack.app/blog/social-listening-lead-generation ↗
Source Article
Social Listening for Lead Generation: A Tactical Guide for B2B Teams | GTMStack
Social Listening for Lead Generation: A Tactical Guide for B2B Teams
A hands-on guide to using social listening for B2B lead generation — from identifying buying signals on LinkedIn, X, and Reddit to converting them into.
GTMStack Team
Table of Contents
What Social Listening Means in B2B
Social list…
Original Research
GTMStack
· Original study ↗
Methodology
GTMStack internal tracking over 6 months across ~4,000 prospects; cold outbound reply rate was 6%
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Signal-based outreach (vs. 6% cold outbound): 28% outbound reply rate. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/signal-vs-cold-reply-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/signal-vs-cold-reply-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- outbound reply rate for Signal-based outreach (vs. 6% cold outbound)<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/signal-vs-cold-reply-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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