B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
500,000
500,000 -- campaign beneficiary reach for Cemento Sol Sightwalks (2024)
Over 500,000 visually impaired people are reported to benefit from the rollout of Cemento Sol Sightwalks.
- Reported as over 500,000 visually impaired people
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
500,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Grey (Circus Grey Peru)
Primary
Tier B
https://campaignsoftheworld.com/ooh-campaigns/cemento-sol-sightwalks/ ↗
Source Article
Cemento Sol Sightwalks: Tactile Tiles That Guide the Visually Impaired
Cemento Sol Sightwalks is a tactile paving system developed by Peruvian cement brand Cemento Sol, in collaboration with creative agency Circus Grey Peru. The project introduced a new layer of information into existing sidewalk infrastructure — one that allows visually impaired pedestrians to identif…
Original Research
Grey (Circus Grey Peru)
· Original study ↗
Methodology
Figures shared by Grey (agency) per Campaigns of the World case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cemento Sol Sightwalks: 500,000 campaign beneficiary reach. Source: Grey (Circus Grey Peru) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sightwalks-beneficiaries-500000
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sightwalks-beneficiaries-500000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>500,000</strong> -- campaign beneficiary reach for Cemento Sol Sightwalks<br><small>Source: Grey (Circus Grey Peru) (2024) · <a href="https://lighthousedata.io/data/sightwalks-beneficiaries-500000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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