B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- marketing format roi for short videos (2025)
Short videos deliver the highest ROI for 39% of marketers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Firework
Primary
Tier C
https://firework.com/blog/video-marketing-future-trends ↗
Source Article
Firework | 7 Video Marketing Trends That Will Define 2025
Video has officially conquered the internet. This isn’t just a passing trend — video content is expected to account for 82% of all consumer internet traffic in 2025.
Business strategies are racing to catch up. About 85%–90% of businesses now use video as a marketing tool, creating a widening gap bet…
Original Research
Firework
· Original study ↗
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
short videos: 39% marketing format roi. Source: Firework (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short_videos_roi
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<blockquote cite="https://lighthousedata.io/data/short_videos_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- marketing format roi for short videos<br><small>Source: Firework (2025) · <a href="https://lighthousedata.io/data/short_videos_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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