B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- consumers preferring short video product discovery for global consumers (2025)
Around 78% of people are projected to prefer discovering new products through short videos by 2025.
- Secondary citation without named primary source
- Projection
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
billybuzz.com
Primary
Tier C
https://www.billybuzz.com/blog/how-to-boost-social-media-engagement ↗
Source Article
How to Boost Social Media Engagement: The BillyBuzz Playbook
Original Research
billybuzz.com
· Original study ↗
Methodology
Projection cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 78% consumers preferring short video product discovery. Source: billybuzz.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-video-product-discovery-78
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<blockquote cite="https://lighthousedata.io/data/short-video-product-discovery-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumers preferring short video product discovery for global consumers<br><small>Source: billybuzz.com (2025) · <a href="https://lighthousedata.io/data/short-video-product-discovery-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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