B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- consumer engagement preference rate for consumers (2025)
66% of consumers find short videos to be the most engaging content on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amplispot.com
Primary
Tier C
https://www.amplispot.com/blogs/video-killed-the-boring-sales-pitch-why-short-videos-matter-in-india… ↗
Source Article
Short Videos Are Changing Insurance Sales In India
Original Research
amplispot.com
· Original study ↗
Methodology
Cited from TechJury video consumption statistics 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 66% consumer engagement preference rate. Source: amplispot.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-video-most-engaging-66pct
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<blockquote cite="https://lighthousedata.io/data/short-video-most-engaging-66pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumer engagement preference rate for consumers<br><small>Source: amplispot.com (2025) · <a href="https://lighthousedata.io/data/short-video-most-engaging-66pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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