B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- short form video usage rate for Social media marketers (2022)
54% of social media marketers use short-form video, making it the top social media format.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.mediaheroes.com.au/blog/social-media-stats/ ↗
Source Article
150 Essential Social Media Stats For Your Research
150 Essential Social Media Stats For Your Research
Billions of people use social media across the world, which creates immense opportunities for marketers. But you often need accurate social media stats to make good decisions, and to ensure your marketing activities are on the nose and profitable.
W…
Original Research
HubSpot
· Original study ↗
Methodology
Aggregator citing HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media marketers: 54% short form video usage rate. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-form-video-top-format-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/short-form-video-top-format-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- short form video usage rate for Social media marketers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/short-form-video-top-format-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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