B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- companies increasing or maintaining short form video investment for companies using short-form video marketing (2023)

Name: Companies Increasing Or Maintaining Short Form Video Investment Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2023 · HubSpot

According to HubSpot's marketing strategy and trends report, 90% of companies are increasing or maintaining their investment in short-form videos in 2023.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2023

Entity

companies using short-form video marketing

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://arrocomm.com/blog/short-form-video-trends-marketers-should-watch-in-2023/ ↗

Confidence: 23/100 Vintage: 2023 Channel: Common Crawl

Source Article

BOW + ARRO™

Original Research

HubSpot · Original study ↗

Methodology

Cited from HubSpot's marketing strategy and trends report

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

companies using short-form video marketing: 90% companies increasing or maintaining short form video investment. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-form-video-investment-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/short-form-video-investment-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- companies increasing or maintaining short form video investment for companies using short-form video marketing<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/short-form-video-investment-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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