B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
60%
60% -- discount code usage from short form video for Consumers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DIY Marketers
Primary
Tier B
https://diymarketers.com/survey-results-how-short-form-videos-are-changing-the-way-your-customers-bu… ↗
Source Article
Survey Results: How Short Form Videos are Changing the Way Your Customers Buy - DIY Marketers
In This Article
Consumers are buying from short form videos like Instagram Reels and TikTok. Here’s how you can grab some of that audience.
It took me a long time to warm up to TikTok and Instagram Reels. When I first started exploring these short form video platforms, all I got was dancing. But aft…
Original Research
DIY Marketers
· Original study ↗
Methodology
DIY Marketers reader survey
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Consumers: 60% discount code usage from short form video. Source: DIY Marketers (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-form-video-discount-code-60pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/short-form-video-discount-code-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- discount code usage from short form video for Consumers<br><small>Source: DIY Marketers (2024) · <a href="https://lighthousedata.io/data/short-form-video-discount-code-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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