B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- click through rate lift short vs long emails for nonprofit email marketing (case study) (2025)
A test at a nonprofit showed that shorter emails outperformed long emails by 18% in click-through rate.
- Results from a single nonprofit organization case study presented at MailChimp's Marketing Success Season
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MailChimp
Primary
Tier C
https://mddcadservices.com/marketing-reinvented-how-ai-automation-and-customer-experience-will-shape… ↗
Source Article
Marketing Reinvented – How AI, Automation, and Customer Experience Will Shape Your Next Chapter
The pace of marketing change has never been faster. Customer expectations shift daily, technology doubles its intelligence every seven months, and competition is a click away. MDDC Ad Services attended “Marketing Success Season” hosted by MailChimp which brought together some of the brightest minds …
Original Research
MailChimp
· Original study ↗
Methodology
A/B test at one nonprofit, presented at MailChimp "Marketing Success Season"
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit email marketing (case study): 18% click through rate lift short vs long emails. Source: MailChimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-emails-ctr-lift-nonprofit
HTML Embed
<blockquote cite="https://lighthousedata.io/data/short-emails-ctr-lift-nonprofit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- click through rate lift short vs long emails for nonprofit email marketing (case study)<br><small>Source: MailChimp (2025) · <a href="https://lighthousedata.io/data/short-emails-ctr-lift-nonprofit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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