B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- non returning shoppers rate for online shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
auxiliumtechnology.com
Primary
Tier C
https://www.auxiliumtechnology.com/website-performance-optimization/ ↗
Source Article
Website Performance Optimization MD | VA
Original Research
auxiliumtechnology.com
· Original study ↗
Methodology
Agency blog citing unspecified research
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 80% non returning shoppers rate. Source: auxiliumtechnology.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-wont-return-after-poor-performance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-wont-return-after-poor-performance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- non returning shoppers rate for online shoppers<br><small>Source: auxiliumtechnology.com (2026) · <a href="https://lighthousedata.io/data/shoppers-wont-return-after-poor-performance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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