B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- share of online shoppers willing to answer questions for personalized email for online shoppers (2005-05)
88% of online shoppers are willing to spend time answering questions about their tastes and interests in exchange for personalized email content according to a May 2005 study.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2005-05
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Source Article
New! SearchMarketing Benchmarks + Eyetracking 2007
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Also cited by
B2BMarketingBiz.com (MarketingSherpa)
https://web.archive.org/web/20061020095800id_/http://www.b2bmarketingbiz.com/?co…
2026-09-23
B2BMarketingBiz.com / MarketingSherpa
https://web.archive.org/web/20060520230936id_/http://www.b2bmarketingbiz.com/cat…
2026-09-24
Methodology
Study cited by MarketingSherpa
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
online shoppers: 88% share of online shoppers willing to answer questions for personalized email. Source: (2005-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-willing-personalized-email-2005
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<blockquote cite="https://lighthousedata.io/data/shoppers-willing-personalized-email-2005" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of online shoppers willing to answer questions for personalized email for online shoppers<br><small>Source: (2005-05) · <a href="https://lighthousedata.io/data/shoppers-willing-personalized-email-2005" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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