B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- shoppers wanting ai answer removed for online shoppers (2025)
59% of shoppers analyzed across 3,600 comments want AI answers removed/gone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
insightios.com
Primary
Tier B
https://www.insightios.com/blog ↗
Source Article
VOC Research Blog: Guides for DTC Brands | Insightios
From the blog
VOC Research Guides for DTC Brands, Agencies, and Founders
Practical guides on understanding your audience using Reddit, YouTube, and real online conversations.
The New Research Standard Covers the AI Asking, Not the AI Answering
ISO wrote AI rules for researchers. The AI breaking surv…
Original Research
insightios.com
· Original study ↗
Methodology
Comment analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 59% shoppers wanting ai answer removed. Source: insightios.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-want-ai-answer-gone
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<blockquote cite="https://lighthousedata.io/data/shoppers-want-ai-answer-gone" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- shoppers wanting ai answer removed for online shoppers<br><small>Source: insightios.com (2025) · <a href="https://lighthousedata.io/data/shoppers-want-ai-answer-gone" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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