B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- shoppers using ai tools for purchase decisions for online shoppers (2026)
Nearly 60% of shoppers use ChatGPT or Gemini to assist in making purchasing decisions.
- Original survey methodology and exact sample details are not specified in the text.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Eastside Co
Primary
Tier C
https://www.serpdojo.com/resources/11-reasons-why-generative-engine-optimization-is-not-a-gimmick ↗
Source Article
11 Reasons Why Generative Engine Optimization Isn't a Gimmick | SERPdojo
Generative Engine Optimization is getting dismissed too easily.
Some skepticism is fair. Every major shift in search creates opportunists, recycled playbooks, and vendors trying to rename old tactics as something new. But dismissing Generative Engine Optimization as a gimmick is a different mistake.…
Original Research
Eastside Co
· Original study ↗
Methodology
Cited via Eastside Co analysis; survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 60% shoppers using ai tools for purchase decisions. Source: Eastside Co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-using-chatgpt-gemini-purchase-decisions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-using-chatgpt-gemini-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- shoppers using ai tools for purchase decisions for online shoppers<br><small>Source: Eastside Co (2026) · <a href="https://lighthousedata.io/data/shoppers-using-chatgpt-gemini-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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