B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- ai usage rate for business evaluation for shoppers (2025)
45% of shoppers are now using AI to evaluate a business before visiting.
- Unsourced claim in agency blog
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
itshco.com
Primary
Tier C
https://www.itshco.com/blog/jewelry-store-about-page-trust-factor ↗
Source Article
The Trust Factor: Why Your About Page Closes Five-Figure Sales
Why Does Your About Page Matter More Than Your Product Pages?
For jewelry and watch retailers, the About page isn't a corporate formality. It's the page where a buyer decides whether to walk into your store or keep scrolling. At the $10,000+ price point, the product's quality is a given. A Rolex is …
Original Research
itshco.com
· Original study ↗
Methodology
Unsourced claim in agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 45% ai usage rate for business evaluation. Source: itshco.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-using-ai-to-evaluate-business
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<blockquote cite="https://lighthousedata.io/data/shoppers-using-ai-to-evaluate-business" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- ai usage rate for business evaluation for shoppers<br><small>Source: itshco.com (2025) · <a href="https://lighthousedata.io/data/shoppers-using-ai-to-evaluate-business" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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