B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- shoppers using generative ai for product research for shoppers (2025)
Nearly 60% of shoppers use generative AI during product research according to Omnisend's 2025 Shopping Report.
- Reported as 'nearly 60%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Omnisend
Primary
Tier C
https://sdgnewsgroup.marketminute.com/article/marketersmedia-2026-7-10-as-customers-turn-to-ai-for-p… ↗
Source Article
As Customers Turn to AI for Purchase Decisions, HiBot Introduces Human-Run AI Visibility Audits
-- As generative AI becomes an increasingly common part of the customer decision journey, organizations are beginning to ask a new question: what do AI platforms actually say about their brand?
Research from Omnisend's 2025 Shopping Report found that nearly 60% of shoppers use generative AI during p…
Original Research
Omnisend
· Original study ↗
Methodology
Press release citing Omnisend's 2025 Shopping Report; value reported as approximate ('nearly 60%')
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 60% shoppers using generative ai for product research. Source: Omnisend (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-use-generative-ai-product-research-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-use-generative-ai-product-research-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- shoppers using generative ai for product research for shoppers<br><small>Source: Omnisend (2025) · <a href="https://lighthousedata.io/data/shoppers-use-generative-ai-product-research-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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