B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- shoppers trying completely new brand rather than wait for shoppers (brand loyalty / stock-out behavior) (Q4 2025)
72% of shoppers will try a completely new brand rather than wait for their usual favorite when it is out of stock.
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Lighthouse Research Team
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Evidence graded
Value
72%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salsify
Primary
Tier C
https://schaefer.co/schaefer-fairlife-loyalty-post ↗
Source Article
Stock-Outs Destroy 18 Months of Brand Building in 18 Seconds — Schaefer
Stock-outs destroy 18 months of brand building in 18 seconds.
That's because 58% of shoppers betray their favorite brand when it's out of stock.
The Salsify Q4 2025 report exposed a brutal truth about modern brand loyalty. When your product isn't on the shelf, six out of ten customers will simply bu…
Original Research
Salsify
· Original study ↗
Methodology
Cited from Salsify Q4 2025 report on brand loyalty and stock-outs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers (brand loyalty / stock-out behavior): 72% shoppers trying completely new brand rather than wait. Source: Salsify (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-try-new-brand-rather-than-wait-2025
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<blockquote cite="https://lighthousedata.io/data/shoppers-try-new-brand-rather-than-wait-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- shoppers trying completely new brand rather than wait for shoppers (brand loyalty / stock-out behavior)<br><small>Source: Salsify (Q4 2025) · <a href="https://lighthousedata.io/data/shoppers-try-new-brand-rather-than-wait-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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