B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- shoppers trusting testimonials and peer reviews on social media for Shoppers on social media (2025)
47% of shoppers trust customer testimonials and peer reviews when shopping on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bemysocial.com
Primary
Tier C
https://bemysocial.com/customer-testimonials-what-shoppers-trust-in-2025/ ↗
Source Article
Customer Testimonials: What Shoppers Trust in 2025
Original Research
bemysocial.com
· Original study ↗
Methodology
Cited as 'recent consumer data' with footnote reference; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shoppers on social media: 47% shoppers trusting testimonials and peer reviews on social media. Source: bemysocial.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-trust-testimonials-social-media-2025
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<blockquote cite="https://lighthousedata.io/data/shoppers-trust-testimonials-social-media-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- shoppers trusting testimonials and peer reviews on social media for Shoppers on social media<br><small>Source: bemysocial.com (2025) · <a href="https://lighthousedata.io/data/shoppers-trust-testimonials-social-media-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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