B Evidence Grade B Graded under review Safe to Cite Dated

74%

74% -- share of shoppers switching brands to save costs for grocery shoppers (2022)

Name: Share Of Shoppers Switching Brands To Save Costs Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2022 · n=2,739 · Field Agent Canada

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Attribution: Field Agent Canada View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

74%

Unit

Percentage

Data Vintage

2022

Entity

grocery shoppers

Sample Size

2,739

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Field Agent Canada Primary Tier A

https://www.fieldagentcanada.com/blog/the-inflation-situation ↗

Confidence: 57/100 Vintage: 2022 Channel: Deep Crawl

Source Article

The Inflation Situation: How Rising Prices Influence Grocery Shoppers

The Inflation Situation: How Rising Prices Influence Grocery Shoppers The causes and solutions that surround this issue are complicated, but one thing is painfully simple: prices are hitting everyday shoppers where it hurts: right in the wallet. Few things influence shopper habits like price. As gro…

Original Research

Field Agent Canada · Original study ↗

Methodology

Field Agent shopper survey

Methodology documented

Segmentation

IndustryRetail RegionNorth America RoleAll marketers Channelcontent

Cite this stat

Plain Text

grocery shoppers: 74% share of shoppers switching brands to save costs. Source: Field Agent Canada (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-switching-brands-to-save-costs

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<blockquote cite="https://lighthousedata.io/data/shoppers-switching-brands-to-save-costs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of shoppers switching brands to save costs for grocery shoppers<br><small>Source: Field Agent Canada (2022) · <a href="https://lighthousedata.io/data/shoppers-switching-brands-to-save-costs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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