B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- share of shoppers purchasing via social for global shoppers (2023)
Almost 60% of shoppers worldwide had used a social channel to purchase as of 2023.
- Source states 'Almost 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
talktototem.com
Primary
Tier B
https://www.talktototem.com/global-insights/social-commerce-on-the-rise ↗
Source Article
Social Commerce on the Rise: a new mode for brand growth, led by GenZ, TikTok and China's playbook
Social Commerce on the Rise: a new mode for brand growth, led by GenZ, TikTok and China's playbook
Social has long been under-appreciated as a commerce engine, its true impact hidden even from strong attribution models. As paid search and performance plateau, social-commerce tactics — livestream sel…
Original Research
talktototem.com
· Original study ↗
Methodology
Approximate value; source states 'almost 60%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global shoppers: 60% share of shoppers purchasing via social. Source: talktototem.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-social-purchase-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-social-purchase-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of shoppers purchasing via social for global shoppers<br><small>Source: talktototem.com (2023) · <a href="https://lighthousedata.io/data/shoppers-social-purchase-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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