B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
68%
68% -- share of shoppers reviewing return policy before purchase for online shoppers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
UPS
Primary
Tier C
https://theconnectednarrative.com/where-to-put-your-return-policy-in-shopify-full-guide/ ↗
Source Article
Where to Put Your Return Policy in Shopify (Full Guide)
In the world of everything Shopify and e-commerce, strategic placement is the key. This holds true for every element of your Shopify store, including your return policy.
With the rise of online shopping, customers are no longer merely attracted by the glitz of a web page; they also seek convenience,…
Original Research
UPS
· Original study ↗
Methodology
Survey by UPS, cited secondhand in a blog guide
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 68% share of shoppers reviewing return policy before purchase. Source: UPS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-review-return-policy-before-purchase
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<blockquote cite="https://lighthousedata.io/data/shoppers-review-return-policy-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of shoppers reviewing return policy before purchase for online shoppers<br><small>Source: UPS (2025) · <a href="https://lighthousedata.io/data/shoppers-review-return-policy-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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