B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of shoppers returning items due to inaccurate descriptions for shoppers (2025-01)
71% of shoppers return items over inaccurate descriptions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Financial Post (citing unnamed survey)
Primary
Tier C
https://bestofai.com/article/new-survey-69-of-shoppers-buy-while-multitasking-is-retail-ready-for-th… ↗
Source Article
New Survey - 69% of Shoppers Buy While Multitasking--Is Retail Ready for the Always-On Consumer?
1
Feature Story
New Survey - 69% of Shoppers Buy While Multitasking--Is Retail Ready for the Always-On Consumer?
Jan 23, 2025 · financialpost.comThe report also emphasizes the importance of accurate and consistent product content, as 54% of shoppers abandon purchases due to conflicting information, …
Original Research
Financial Post (citing unnamed survey)
· Original study ↗
Methodology
Survey cited via Financial Post article; original survey publisher not named in excerpt
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 71% share of shoppers returning items due to inaccurate descriptions. Source: Financial Post (citing unnamed survey) (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-return-inaccurate-descriptions-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-return-inaccurate-descriptions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of shoppers returning items due to inaccurate descriptions for shoppers<br><small>Source: Financial Post (citing unnamed survey) (2025-01) · <a href="https://lighthousedata.io/data/shoppers-return-inaccurate-descriptions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.