B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of shoppers starting gift research before halloween for US shoppers (2025)
50% of U.S. shoppers start researching gifts before Halloween.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google/Bain & Company
Primary
Tier B
https://www.itshco.com/blog/jewelry-store-holiday-marketing-90-day-countdown ↗
Source Article
Holiday Prep: The 90-Day Countdown Checklist for Your Jewelry Store's Biggest Quarter
The Quarter That Defines Your Year
For the independent luxury jeweler, the period from October through December isn't just "the holidays," it's a high-stakes, 90-day survival test. In this quarter a jewelry retailer generates 40% to 70% of annual revenue.
The scale of the opportunity is staggering. …
Original Research
Google/Bain & Company
· Original study ↗
Methodology
Google/Bain Holiday Shopping Study cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers: 50% share of shoppers starting gift research before halloween. Source: Google/Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-research-before-halloween
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-research-before-halloween" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of shoppers starting gift research before halloween for US shoppers<br><small>Source: Google/Bain & Company (2025) · <a href="https://lighthousedata.io/data/shoppers-research-before-halloween" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.