B
Evidence Grade B
Graded
under review
Safe to Cite
Current
53%
53% -- share of shoppers researching before purchase for Online shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think with Google
Primary
Tier B
https://www.assiduusglobal.com/a-customers-buyer-journey/ ↗
Source Article
A Customer's Buyer Journey: Fully Explained
Original Research
Think with Google
· Original study ↗
Methodology
Cited research by Think with Google; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online shoppers: 53% share of shoppers researching before purchase. Source: Think with Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-research-before-buying-google
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<blockquote cite="https://lighthousedata.io/data/shoppers-research-before-buying-google" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of shoppers researching before purchase for Online shoppers<br><small>Source: Think with Google (2026) · <a href="https://lighthousedata.io/data/shoppers-research-before-buying-google" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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