B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
95%
95% -- shoppers reading reviews before purchase for online shoppers (2024)
Almost 95% of shoppers read reviews before making their purchases.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spiegel Research Center
Primary
Tier C
https://wearefram.com/blog/ecommerce-website-development-overview/ ↗
Source Article
eCommerce
Your Complete Guide to eCommerce Website Development
With individuals and small companies able to buy and sell globally and developing countries allowed to compete on a level playing field, eCommerce is proving to be an unstoppable force in changing how the world conducts business.
fram^ h…
Original Research
Spiegel Research Center
· Original study ↗
Methodology
Cites Spiegel Research Center report
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 95% shoppers reading reviews before purchase. Source: Spiegel Research Center (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-read-reviews-before-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-read-reviews-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- shoppers reading reviews before purchase for online shoppers<br><small>Source: Spiegel Research Center (2024) · <a href="https://lighthousedata.io/data/shoppers-read-reviews-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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