B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
74%
74% -- shoppers basing purchases on social media video for Shoppers (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightcove
Primary
Tier C
https://www.techrecur.com/video-marketing-boosts-up-your-business-key-facts/ ↗
Source Article
Video marketing boosts up your business-Key Facts | TechRecur
One of the most vital marketing tactics today is video marketing. Businesses all over the world realize how crucial it is to generate video content in order to reach their customers
With the use of video marketing, you can effectively interact with and amaze your ideal clients. Videos can evoke stro…
Original Research
Brightcove
· Original study ↗
Methodology
Blog citing Brightcove research
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Shoppers: 74% shoppers basing purchases on social media video. Source: Brightcove (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-purchase-based-social-video-74
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-purchase-based-social-video-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- shoppers basing purchases on social media video for Shoppers<br><small>Source: Brightcove (2021) · <a href="https://lighthousedata.io/data/shoppers-purchase-based-social-video-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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