B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- share of shoppers preferring digital display stores for shoppers (2025)
42% of shoppers prefer stores with digital displays.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://lastyard.com/blog/transforming-in-store-experiences-with-digital-signage/ ↗
Source Article
Transforming In-Store Experiences with Digital Signage - Last Yard
In an era where eCommerce dominates convenience, brick-and-mortar retailers are reimagining the in-store experience to stand out and connect more deeply with customers. Among the most powerful tools for reshaping physical retail spaces is digital signage.
According to Nielsen, 80% of grocers using d…
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen research; secondary source
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelinfluencer
Cite this stat
Plain Text
shoppers: 42% share of shoppers preferring digital display stores. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-prefer-stores-digital-displays
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<blockquote cite="https://lighthousedata.io/data/shoppers-prefer-stores-digital-displays" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of shoppers preferring digital display stores for shoppers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/shoppers-prefer-stores-digital-displays" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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