B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share choosing brands with personalized experiences for online shoppers (2025)
62% of online shoppers choose brands that provide personalized experiences.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
podpartner.com
Primary
Tier C
https://www.podpartner.com/blog/how-to-add-a-personalization-option-on-shopify ↗
Source Article
PODpartner Customizer: Add Personalization Option to Your Shopify Store
PODpartner Customizer: Add Personalization Option to Your Shopify Store
Ready to boost your Shopify POD sales with personalized print-on-demand products? Adding customizable product options to your store is now effortless with PODpartner's Personalization feature. Let customers personalize products …
Original Research
podpartner.com
· Original study ↗
Methodology
Attributed to research on personalization; original survey details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 62% share choosing brands with personalized experiences. Source: podpartner.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-prefer-personalized-brands
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<blockquote cite="https://lighthousedata.io/data/shoppers-prefer-personalized-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share choosing brands with personalized experiences for online shoppers<br><small>Source: podpartner.com (2025) · <a href="https://lighthousedata.io/data/shoppers-prefer-personalized-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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