B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- shoppers more likely to purchase with personalization for Consumers (2026)
63% of shoppers are more likely to make a purchase when retailers offer personalized experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation (NRF)
Primary
Tier C
https://www.multidev.com/blog/5-emerging-retail-technology-trends ↗
Source Article
5 Emerging Retail Technology Trends to Watch
Retailers are moving faster than ever to adopt technology that drives business success. Whether it’s improving customer experiences or optimizing supply chains, staying on top of retail technology trends is essential for remaining competitive. According to NRF's 2026 Retail Technology report, over 7…
Original Research
National Retail Federation (NRF)
· Original study ↗
Methodology
NRF data as cited by multidev.com (ChainDrive) blog; original survey methodology and sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 63% shoppers more likely to purchase with personalization. Source: National Retail Federation (NRF) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-personalization-purchase-likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-personalization-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- shoppers more likely to purchase with personalization for Consumers<br><small>Source: National Retail Federation (NRF) (2026) · <a href="https://lighthousedata.io/data/shoppers-personalization-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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