B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- consumer refusal to buy rate for online shoppers across 29 countries (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CSA Research
Primary
Tier B
https://altuent.com/insights/the-changing-face-of-software-localisation/ ↗
Source Article
The Changing Face of Software Localization
Original Research
CSA Research
· Original study ↗
Methodology
CSA Research survey of consumer language preferences across 29 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers across 29 countries: 40% consumer refusal to buy rate. Source: CSA Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-never-buy-non-native-language
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-never-buy-non-native-language" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumer refusal to buy rate for online shoppers across 29 countries<br><small>Source: CSA Research (2026) · <a href="https://lighthousedata.io/data/shoppers-never-buy-non-native-language" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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