B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- share leaving slow loading sites for online shoppers (2026)
90% of shoppers will leave if a website is too slow to load.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
betterpayment.co
Primary
Tier C
https://betterpayment.co/risk-perception-in-online-payments/ ↗
Source Article
Risk Perception in Online Payments: The Hidden Anxiety Behind Every Online Purchase
Original Research
betterpayment.co
· Original study ↗
Methodology
Cited without named original source
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 90% share leaving slow loading sites. Source: betterpayment.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-leave-slow-sites
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-leave-slow-sites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share leaving slow loading sites for online shoppers<br><small>Source: betterpayment.co (2026) · <a href="https://lighthousedata.io/data/shoppers-leave-slow-sites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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