B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- pct shoppers definitely intend return holiday purchase for Amazon Prime Big Deal Days shoppers (US) (2025-10)
59% of Amazon Prime Big Deal Days shoppers reported they definitely intended to return to Amazon in the next three months to buy holiday items.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025-10
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Numerator
Primary
Tier B
https://www.marsunited.com/amazon-prime-big-deal-days-2025-cpg-recap/ ↗
Source Article
Amazon Prime Big Deal Days: 2025 CPG Recap - Mars United
Insights and analysis about the holiday shopping season’s unofficial kickoff, which now encompasses special events at Walmart and other key retailers.
Colloquially known as October Prime Day, Amazon’s annual Prime Big Deal Days event is only in its fourth year but has quickly become an early rallyin…
Original Research
Numerator
· Original study ↗
Methodology
Intent to return to Amazon in the next three months to buy (more) holiday items; Numerator poll of 5,000 shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Prime Big Deal Days shoppers (US): 59% pct shoppers definitely intend return holiday purchase. Source: Numerator (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-definitely-return-amazon-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-definitely-return-amazon-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- pct shoppers definitely intend return holiday purchase for Amazon Prime Big Deal Days shoppers (US)<br><small>Source: Numerator (2025-10) · <a href="https://lighthousedata.io/data/shoppers-definitely-return-amazon-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.