B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- share of shoppers comparing products for online shoppers (2025)
According to Jungle Scout, 41% of shoppers compare at least two products before making a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jungle Scout
Primary
Tier C
https://www.birddog.agency/blog/mastering-sponsored-display-ads-best-practices-and-offensive-amp-def… ↗
Source Article
Part 3: Mastering Sponsored Display Ads - Best Practices and Offensive & Defensive Product Targeting Strategies — BirdDog Agency
Part 3: Mastering Sponsored Display Ads - Best Practices and Offensive & Defensive Product Targeting Strategies
#3 in BirdDog’s Retail Media Principles 4-Part Series
By Jeff Coleman, Chief Client Officer at BirdDog
In the dynamic world of retail media, Sponsored Display ads have become a vital tool …
Original Research
Jungle Scout
· Original study ↗
Methodology
Attributed to Jungle Scout
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 41% share of shoppers comparing products. Source: Jungle Scout (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-compare-two-products
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<blockquote cite="https://lighthousedata.io/data/shoppers-compare-two-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of shoppers comparing products for online shoppers<br><small>Source: Jungle Scout (2025) · <a href="https://lighthousedata.io/data/shoppers-compare-two-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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