B
Evidence Grade B
Graded
under review
Safe to Cite
Current
77%
77% -- shoppers purchasing out of stock item immediately for hybrid shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
84.51°
Primary
Tier B
https://www.krogerprecisionmarketing.com/knowledge-hub/blog/seamless-crafting-a-cohesive-shopper-exp… ↗
Source Article
Seamless: Crafting a cohesive shopper experience - Kroger Precision Marketing
As the number of online shoppers continues to climb, more consumers have grown to expect a seamless shopping experience that allows them to move easily between physical stores and online platforms. Customers might start their shopping journey with an online product search but prefer to visit the sto…
Original Research
84.51°
· Original study ↗
Methodology
84.51° research on shopper substitution behavior, cited by Kroger Precision Marketing
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
hybrid shoppers: 77% shoppers purchasing out of stock item immediately. Source: 84.51° (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-buy-out-of-stock-item-immediately-77
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-buy-out-of-stock-item-immediately-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- shoppers purchasing out of stock item immediately for hybrid shoppers<br><small>Source: 84.51° (2026) · <a href="https://lighthousedata.io/data/shoppers-buy-out-of-stock-item-immediately-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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